In The Game ICON Park Levels Up Orlando

Attraction brings new games, escape room, VR experiences and mirror maze to ICON Park.

Gamers, arcade lovers, puzzle enthusiasts… we’ve got a place for you! In The Game ICON Park is now open at Orlando’s premiere, easy-to-access entertainment center.

Get ready to play! In The Game ICON Park features:

  • Over 40 cutting-edge games
  • Multi-player virtual reality experiences like VR Rabbids, VR Moto and Box Blaster VR
  • A Next generation mirror maze featuring interactive elements
  • A space-themed escape room
  • An XD motion theater that’ll transport you into the game with full movement and a 3D video experience

The 7,000-square-foot attraction is operated by Family Entertainment Group, LLC and located inside The Wheelhouse at ICON Park. Admission to In The Game ICON Park is completely free – you only pay for what you want to play!

“If you’re looking for a fun time, In The Game ICON Park has you covered, no matter your age. From family time to date night, our vast array of experiences provides something for everyone,” said Ray Smith, Vice President of Business Development at Family Entertainment Group. “We’re very excited to open our first Central Florida In The Game location at ICON Park and are confident it’ll soon become a favorite for locals and tourists alike.”

In The Game ICON Park was developed with gamers of all ages in mind. From families searching for interactive spring break activities to couples wanting to switch up date night, there will be tons of fun experiences and prizes to enjoy – the game never has to be over.

If you’re looking for the perfect spot to host birthday parties, team building outings, corporate retreats or other events, In The Game ICON Park has a variety of customizable packages for you to choose from. Call 407-233-3501 to learn more about the attraction’s group offerings.

“Our team is always searching for the next thing to ‘level up’ ICON Park and the Orlando Entertainment District,” said Chris Jaskiewicz, president and CEO of ICON Park. “We’re thrilled to welcome In The Game ICON Park just in time for spring break and know it will add new, unique experiences our guests will love. This is just the start of the exciting projects coming to ICON Park in 2021!”

ICON Park is at the center of the new Orlando Entertainment District. Conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex offers easy access and free parking for any Central Florida resident or Orlando tourist.

To learn more about In The Game ICON Park, visit To learn more about ICON Park, visit:

About ICON Park
ICON Park™ is a 20-acre, walkable entertainment destination in the heart of the Orlando Entertainment District on International Drive. A perfect place to ride, dine, drink and explore, ICON Park has more than 40 amazing restaurants, funky bars, boutique shops and can’t-miss attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air. Guests can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Orlando StarFlyer, Museum of Illusions and In The Game ICON Park. Dining options include Yard House, Blake Shelton’s Ole Red, Uncle Julio’s Mexican From Scratch, Tin Roof, Sugar Factory, Tapa Toro, Shake Shack and more. Free parking is available in a multi-level, on-site garage, just steps from all the action. Learn more at Follow ICON Park on social media @ICONParkOrlando.

About Family Entertainment Group, LLC
Family Entertainment Group, LLC is a recognized industry leader in game room design, development, consulting, and operations. Owning and operating world-class, family-oriented entertainment facilities both nationally and internationally since 2004, Family Entertainment Group provides services and innovative arcade solutions for a wide array of industry sectors including water park resorts, amusement parks, bowling centers, family entertainment centers, casinos and more. They also operate two highly respected brands with multiple locations including In The Game and Bonkers Family Fun Centers.